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We Make Media

Our Story

Independent News & Media is the largest media company in Ireland. Our titles dominate the Irish newspaper market and online media space, reaching a combined 2.4 million readers weekly.

INM is powered by a team of experts in the fields of journalism, marketing, product, design and research. We produce the most informed content and bring it to our readers through progressive digital technologies and distribution.

We collaborate with brands to devise the most effective advertising solution every time. Together we engage with loyal and passionate audiences across digital and print, every minute of every day.

We stopped by a few agencies around Dublin to deliver a few treats and our message (#WeMakeMedia) to coincide with our brand launch.

Blog News

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Steve Dempsey discusses a Dutch report on 'What's New(s): Scenarios for the Future of Journalism', which offers four different scenarios of how (...)

Blog Journalism

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The complete read on business

Blog Advertising

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The Herald, an Independent News & Media publication, has launched a new campaign ‘Every Side of Dublin’ to solidify its position as the (...)

Blog Press Releases

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Marian Slevin, Advertising Strategy & Insights Manager discusses dedication and creativity, drawing comparisons between the world of make up and (...)

Blog Advertising, Sales

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Read more about our education products for both print and digital.

Blog Advertising

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Discover Ireland Hub page on Independent.ie

Blog Advertising

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INM now offers programmatic solutions across display, mobile and video inventory

Blog Advertising

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Advertising

Editorial

We create content across all platforms as technology continues to evolve

Advertising

We collaborate with brands to create successful bespoke advertising campaigns

Editorial

It was great. Well done to @GuruOGorman @paulbmelia @mickkerrigan @adrianweckler https://t.co/THUFsjxAqp

'Social media has really become a framework for our activity' @adrianweckler #gofurtherwithNCI

'Native content is going to tell quality stories and will be delivered programmatically' @GuruOGorman #gofurtherwithNCI

'Advertisers need to provide genuine value to users hence the rise of #nativecontent & experiential content' @GuruOGorman #gofurtherwithNCI

'The audience always moves faster than the advertisers; advertisers usually just follow' @GuruOGorman #gofurtherwithNCI

'Click-through rate of the first banner ad was 44%' @GuruOGorman #gofurtherwithNCI

.@GuruOGorman says 'Fair play to Gutenburg for making the printing press' #gofurtherwithNCI http://t.co/bAcyjD8xb2

Product

We create the newspapers, magazines and digital experiences where your brand can engage with our audience

Product

Marketing

We promote our products, content and brands to help build a loyal audience

Marketing

Design

Design

We design a beautiful user experience for your audience

Development

We make ideas come to life

Development

Insights

Insights

Through our real time data we know our audiences inside out and can tell you what they want