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We Make Media

Our Story

Independent News & Media is the largest media company in Ireland. Our titles dominate the Irish newspaper market and online media space, reaching a combined 2.4 million readers weekly.

INM is powered by a team of experts in the fields of journalism, marketing, product, design and research. We produce the most informed content and bring it to our readers through progressive digital technologies and distribution.

We collaborate with brands to devise the most effective advertising solution every time. Together we engage with loyal and passionate audiences across digital and print, every minute of every day.

The Marketing Lab compares Ad Espresso and Qwaya with Facebook’s Power Editor (PE).

Blog Advertising, Social Media, The Marketing Lab

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Would you be surprised to hear that more than 110 Billion emoji’s have been tweeted since 2014?

Blog Research, Social Media

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What tools should you use for podcasting? In the latest session from The Marketing Lab, we tried and tested a number of podcasting tools so you (...)

Blog Advertising, Social Media, The Marketing Lab

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Blog Social Media, The Marketing Lab

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INM is proud to announce The Marketing Lab, a marketing tools testing group, whose aim is to test tools and share insights to inform businesses (...)

Blog Social Media, The Marketing Lab

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If I told you I always wanted to work in Digital Ad Ops I would be lying, Ad Ops didn’t exist when I was growing up. 2016 will mark my 10th (...)

Blog Advertising

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The Irish Cancer Society is delighted to have the support of Independent News and Media (INM) for Daffodil Day 2016, a fundraising campaign that (...)

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In August 2015 we commissioned Red C Research to carry out extensive market research on the Irish online audience.

Blog Research

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Advertising

Editorial

We create content across all platforms as technology continues to evolve

Advertising

We collaborate with brands to create successful bespoke advertising campaigns

#WeMakeMedia

The Marketing Lab compares ad management tools @AdEspresso and @QwayaSocial with Facebook’s Power Editor: https://t.co/eYxKG2yQUS #INMlab

What FB #admanagement tools should you use? https://t.co/FnrPm9G1yM @sashakinch @gregfrysocial @SparkFelicity @Tristram001 @Tunelis #INMlab

The latest #NativeAdvertising piece from our @CampoViejoUK #streetsofcolour campaign is here, check it out: https://t.co/GK8wRKT1rX

#jobfairy We're looking for a Marketing Executive, Marketing Manager and Advertising Sales Support. Apply here: https://t.co/cTDbXCyv7y

We’re cuurently have three job vacancies, find out more and apply here: https://t.co/cTDbXCyv7y

Product

We create the newspapers, magazines and digital experiences where your brand can engage with our audience

Insights

Marketing

We promote our products, content and brands to help build a loyal audience

Marketing

Design

Design

We design a beautiful user experience for your audience

Development

We make ideas come to life

#WeMakeMedia

Marketing

Insights

Through our real time data we know our audiences inside out and can tell you what they want