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Inserts are a tactile medium that are available in numerous formats, these include loose single-sheets to more comprehensive catalogues and brochures as well as brand sampling. They are a fast growing offline channel due to their ability to produce a cost-effective response.

Key Benefits

  • High quality production
  • Greater quantity of information
  • “Part of the Newspaper”
  • Choice of creative execution
  • Longer life span
  • Cost effective solution
  • Promotes a call-to-action
  • Enhanced customer response

Inserts are up to 10 times more responsive than display adverts. Inserts can reach the same audience as direct mail campaigns at one twentieth of the cost.

Take a look at a few examples of inserts below: