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Programmatic Display Advertising

Programmatic Advertising is the purchase and sale of display advertising space in real time and through an automated bidding system.

Independent News and Media offers an array of advertising space available throughout several publications, such as Independent.ie, Herald.ie, Sundayworld.com and other regional sites.

Independent
Sunday World
Herald

Programmatic Channels and Reach Per Device

  • Independent.ie Independent.ie
    • Desktop: 2,718,364
    • Mobile: 4,915,813
    • Tablet: 1,148,856
  • Sundayworld.com Sundayworld.com
    • Desktop: 228,489
    • Mobile: 957,370
    • Tablet: 122,096
  • Herald.ie Herald.ie
    • Desktop: 126,211
    • Mobile: 165,617
    • Tablet: 42,851

Audience Overview

  • Independent.ie
    • IE: 4,505,800
    • Globally: 8,634,877
  • Sundayworld.com
    • IE: 786,428
    • Globally: 1,280,356
  • Herald.ie
    • IE: 247,907
    • Globally: 287,012

Main Verticals

  • Independent.ie
    • News: 3,982,722
    • Business: 975,935
    • Sport: 1,909,424
    • Life: 1,404,903
    • Style: 1,376,706
    • Entertainment: 1,352,869

*Unique users per month / Updated May 2016 / Source: Google Analytics

Advertising Formats

Desktop

  • Standard formats: 300×250, 300×600, 970×250, 160×600, 728×90
  • Rich Media formats with standard sizes

Video

  • Pre-roll and post-roll video: 620×345 or Ratio 4:3 Mobile Web

Mobile Web

  • Mobile banner: 320×50
  • Mobile MPU: 300×250

Mobile App

  • Mobile banner: 320×50
  • Mobile interstitial: 320×480

Targeting Options

  • Ad size
  • Placement – Publisher, section, article…
  • Geography
  • Date and time
  • Delivery speed
  • Device, browser and operating system
  • Internet connection, provider and user domain

Programmatic Partners

  • Doubleclick
  • Brightroll
  • Rubicon
  • Google Adsense
  • Just Premium
  • Videology

Deal Offering

Programmatic Guaranteed Preferred Deal – Fixed Price
(Non-Guaranteed)
Private Auction
(Non-Guaranteed)
Open Marketplace
(Non-Guaranteed)
First Look Inventory Fixed Prices Priority Bidding Non­Guaranteed Impressions
Guaranteed delivery Standard and Premium IAB Formats Standard IAB Sizes Standard IAB Sizes
Standard and Premium IAB Formats Premium Formats Premium Formats Premium Formats
Run­of­Site Targeting available Customized Deals Above­the­Fold Targeting available Run­of­Site Targeting available
Full inventory transparency Full inventory transparency Full inventory transparency Floor Price Gateways
Categories and Audience Targeting Categories and Audience Targeting Categories and Audience Targeting Brand­Safe Inventory
High Viewability Higher Priority Brand­Safe Inventory Basic Targeting
Brand­Safe Inventory Last Look Inventory
Programmatic Guaranteed First Look Inventory Guaranteed delivery Standard and Premium IAB Formats Run­of­Site Targeting available Full inventory transparency Categories and Audience Targeting High Viewability Brand­Safe Inventory
Preferred Deal – Fixed Price (Non-Guaranteed) Fixed Prices Standard and Premium IAB Formats Premium Formats Above­the­Fold Targeting available Full inventory transparency Categories and Audience Targeting Higher Priority
Private Auction (Non-Guaranteed) Priority Bidding Standard IAB Sizes Premium Formats Customized Deals Full inventory transparency Categories and Audience Targeting Brand­Safe Inventory
Open Marketplace (Non-Guaranteed) Non­Guaranteed Impressions Standard IAB Sizes Premium Formats Run­of­Site Targeting available Floor Price Gateways Brand­Safe Inventory Basic Targeting Last Look Inventory