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Digital Advertising Formats

The following are some of the most popular digital ad formats, its main features and our average click-through rates.

MPU

Features

  • Non-expandable 300×250 creative
  • Can contain video, multiple exits, slides and other Rich Media functionalities

INM’s average click-through rate: 0,81%

INM’s average viewability rate: 75%

Skyscraper

Features

  • Non-expandable 120×600 or 160×600 creative
  • Can contain video, multiple exits, slides and other Rich Media functionalities

INM’s average click-through rate: 0,08%

INM’s average viewability rate: 54%

Half Page

Features

  • Non-expandable 300×600 creative
  • Can contain video, multiple exits, slides and other Rich Media functionalities

INM’s average click-through rate: 0,26%

INM’s average viewability rate: 74%

Leaderboard

Features

  • Non-expandable 728×90 creative
  • Can contain video, multiple exits, slides and other Rich Media functionalities

INM’s average click-through rate: 0,07%

INM’s average viewability rate: 62%

Billboard

Features

  • Non-expandable 970×250 creative
  • Can contain video, multiple exits, slides and other Rich Media functionalities

INM’s average click-through rate: 0,25%

INM’s average viewability rate: 66%

Expanding




Features

  • Leaderboard, Billboard, Skyscraper, Half Page or MPU that expands once on click
  • By clicking again, collapses and goes back to its original size
  • Can contain video, multiple exits, slides and other Rich Media functionalities

INM’s average viewability rate: 63%

Pushdown

Features

  • Leaderboard, Billboard, Skyscraper, Half Page or MPU that expands once on click
  • When expanding, pushes the content down
  • When collapsing, the content goes back to its original position
  • By clicking again, collapses and goes back to its original size
  • Can contain video, multiple exits, slides and other Rich Media functionalities

INM’s average viewability rate: 66%

Sidekick




Features

  • Skyscraper, Half Page or MPU that expands once on click
  • By clicking again, collapses and goes back to its original size
  • Can be activated to push the content or to expand over it
  • Can contain video, multiple exits, slides and other Rich Media functionalities

INM’s average viewability rate: 77%

Slider




Features

  • Floor ad that expands on click
  • By clicking again, collapses and goes back to its original size
  • Can contain video, multiple exits, slides and other Rich Media functionalities

INM’s average viewability rate: 83%

Cascade

Features

  • Billboard that expands twice on click
  • By clicking, collapses and goes back to its original billboard size
  • Can contain video, multiple exits, slides and other Rich Media functionalities

INM’s average viewability rate: 68%

Pre-roll and Post-roll

Features

  • Video ad playing before and after a video
  • 30 seconds max. duration
  • Can contain multiple exits such as exit URL, social buttons, etc..
  • Can contain video, multiple exits, slides and other Rich Media functionalities

INM’s average click-through rate: 5,85%

INM’s average viewability rate: 71%

In-article

Features

  • Video ad that plays in between article text
  • 60 seconds max. duration
  • Can contain multiple exits such as exit URL, social buttons, etc.

INM’s average viewability rate: 69%

Interstitial

Features

  • 320×480 creative floating on top of the app content
  • By clicking on it, closes and disappears
  • Can contain video, multiple exits, slides and other Rich Media functionalities

INM’s average click-through rate: 4,48%

INM’s average viewability rate: 96%

Mobile Banner

Features

  • Non-expandable 300×50 creative
  • Can contain video, multiple exits, slides and other Rich Media functionalities

INM’s average click-through rate: 0,19%

INM’s average viewability rate: 80%

Mobile MPU

Features

  • Non-expandable 300×250 creative
  • Can contain video, multiple exits, slides and other Rich Media functionalities

INM’s average click-through rate: 0,91%

INM’s average viewability rate: 90%