Case Study: Native for Uniblock
by Maria Flood in Case Study
Objective
Uniblock needed to raise awareness about their new product, Coxxicalf, which reduces the effects of coccidiosis in calves.
What was our approach?
With specific and detailed information needing to be communicated, we advised that a native article with social amplification would be best to get the message out directly to our farming audience.
Media used
Native article on Farming Independent with social amplification on the Farming Independent Facebook and Twitter pages.
Results
This niche audience took keen interest in the product with a dwell time of 2 minutes 25 seconds, 1,827 page views and a reach of 46,224 and 320 clicks on the Farming Independent Facebook page. The brand received a number of enquires off the back of the product promotion.