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Allianz X The Throw In Podcast: More than a sponsorship

by Maria Flood in Advertising, Press Releases

Advertising, Press Releases

With a new GAA league season throwing in, our GAA podcast “The Throw In” returns with Allianz named as the new exclusive sponsor of the series. In 2019 “The Throw In” reached over 50k listens a month.

For 28 years, Allianz have proudly sponsored the Allianz Football and Hurling Leagues, making it one of Ireland’s longest running sports sponsorships. Allianz are proud to sponsor the Throw-In podcast by which will be available weekly on and on the Allianz hub.

The multi-platform sponsorship deal will include pre/post show stings and co-branding of all promotions to a GAA audience on

Rob McEvoy, Head of Market Management at Allianz said, “We are delighted to partner again with the in sponsoring the GAA ‘Throw in’ podcast. This is our third year of partnership and we’re really pleased with how podcast’s reach and listenership has grown during that time. At Allianz we know how this competition is much loved by hurling and football fans and we are proud to sponsor the Allianz leagues for the past 28 years. The ‘Throw in’ podcast partnership allows us to feed the appetite that GAA fans have for the Allianz leagues games and where they get the great football and hurling analysis from all the across the country”.

Eoin Healy, INM commented: “INM are delighted to partner with GAA heavyweights Allianz for this special league focused season of the Throw-In Podcast.  Pulling together the very best GAA analysis from Ireland’s leading team of football and hurling experts to deliver another season of excellent insight into the game will ensure our partner and listeners will have the best coverage of this year’s compelling Leagues campaign.”

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