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The Show Must Go On - Advertising and Music

Rachael Fawsitt, of our Sales Features & Magazines Team, talks about her 'yes moments' in music, and advertising.

by Rachael Fawsitt in Advertising


“Commitment is doing something even when you don’t feel like doing it… “

This is the quote my Dad drilled into my head all throughout my childhood and teenage years. Countless eyes were rolled at it, but it really is the mantra that always keeps me going when I face a challenge in both work and personal commitments.

Growing up I always had a love for music & singing, but it wasn’t until a few years ago that I really pulled up my socks and decided I wanted to perform. I remember when going to concerts and watching bands in different venues, I would always leave feeling both elated by the music and also a little disappointed that I wasn’t doing it myself. I would be jealous of other musicians who were living MY dream! So eventually I had had enough & made a decision. I wanted to perform and I had to make a real commitment if this was going to happen.

Fast forward four years & two bands later (both still going) and music has enriched my life beyond words. From the gigs & jamming sessions in pubs and venues all around the country to having had the honour of playing at my favourite festival, Electric Picnic. The days spent in recording studios have been and will continue to be some of the best memories I’ll ever make. However, it hasn’t always been easy; my commitment has definitely been tested over the years. Long nights sitting in a freezing cold shed practicing comes to mind, not to mention dragging gear from pub to pub. I had the odd bout of stage fright in the beginning and playing to an empty unenthusiastic pub crowd is just the worst! There have been times when I thought is it worth it? Wouldn’t life be easier if I just gave all this up?

This can also be said for work. No one has the perfect day every day or the perfect week every week. Anyone who works in sales knows that it is a roller-coaster and you need to take the highs with the lows. The main thing to remember is the next “yes moment” is only around the corner and you have to stay committed.

With music my “yes moment” is standing on a stage playing to a room of singing, dancing, happy people. The hard work doesn’t even factor at that moment in time. I love looking around and knowing that I am part of this. Staying committed through the tough times means I get to live my dream now.

For me with INM, my “yes moment” is a publication day. Working on a special supplement takes weeks of phone calls and emails, it means working with advertisers, journalists and our production team to create a product that is both enjoyable for our readers and also an appropriate platform for our clients to be associated with. There is no greater feeling of achievement or justification of commitment, than seeing a finished product inside one of Ireland’s premium newspapers.

In the words of Dr. Steve Maraboli,

“You were put on this earth to achieve your greatest self, to live out your purpose, and to do it courageously.”

Whether you are in the midst of a high or low point in your personal or business life, the key is to keep committed and wait for the next “yes moment”.

Rachael Fawsitt

Rachael Fawsitt

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