To let people know that they were open for delivery during the pandemic in specific areas where Romayos branches are located.
What was our approach?
To ensure the best return for their advertising spend, we used audience insights from TGI and our digital targeting capabilities to advise Romayos on a combination of print advertising in The Herald along with geographically targeted display ads around specific areas where Romayos branches are located.
Multi-format display advertising on indpendent.ie and print in The Herald
People were hungry for what they saw and Romayos enjoyed a healthy click through rate of 0.24%