Programmatic Media buying consists of an automated platform to buy online media impressions per impressions base. The main aspect of programmatic buying is that advertisers have the use of advanced data to buy online media based on audience, making it possible to reach the user online at the right time, with the right message and in the right context, increasing the efficiency of the campaigns and reducing wastage of impressions delivered.
INM now offers programmatic solutions across display, mobile and video inventory.
Our team of programmatic experts will ensure that your ads appear across INM premium brand websites with other trusted brands and quality Irish content. Rest assured your advertising campaigns will be brand safe and will be professionally managed across INM websites and apps. With INM your advertising campaigns will connect with highly engaged users and a strong A/B audience.
INM Programmatic Offering:
Private Marketplace – Fixed price/ First Look
Also known as a “preferred deal”, this deal type has pre-agreed CPM prices, and has higher priority of delivery from the other programmatic type deals. This type of deal is commonly used for branding campaigns that want more control where the ads are shown
Private Auction – Selected buyers
This auction type is very similar to an Open Auction except a publisher restricts participation to select buyers/advertisers via Whitelist/Blacklist. The buyers/advertisers can accept or refuse to participate in the private auction.
This auction will allow any and all buyers to participate in accessing the inventory through this tactic. Usually there is no direct relationship with the buyer. Advertisers use open auction for scale, mostly in performance campaigns and set a highest bid when offered the impression, whoever offers the highest bid wins the impression.
To find out more, download our Programmatic Media Kit here.
For more information contact us on firstname.lastname@example.org