In August 2015 we commissioned Red C Research to carry out extensive market research on the Irish online audience. The aim of this research was to understand what, how and when the Irish online population are consuming content on their desktops, tablets and phones. Respondents were recruited based on their high level of online activity, owned a smartphone and were aged 18 – 49 years.
In order to effectively understand this audience a two-pronged approach was adopted of both quantitative and qualitative research. The quantitative research included an online survey of 1,005 people. And the qualitative research was made up of 4 focus groups, two in Dublin and two in Athlone.
We are delighted to share with you that this research shows that the Irish Online Audience’s behaviour and media consumption is in line with our audience making independent.ie a great representation of the online consumer.
To find out more on the profile of the Irish online audience and the content categories they consume on Independent.ie please take a look at the FULL REPORT HERE.