The Irish Cancer Society is delighted to have the support of Independent News and Media (INM) for Daffodil Day 2016, a fundraising campaign that supports thousands of people affected by cancer right across the country.
To mark the occasion INM have adopted the signature Daffodil, associated with the national cancer charity, within the logos of the Irish Independent newspaper and Independent.ie website, respectively the largest print paper and news website in Ireland.
“We’re delighted that Independent News and Media has come on board to support our 2016 Daffodil Day campaign and we’re particularly thrilled to see our signature Daffodil take prominence both online and in print,” CEO of the Irish Cancer Society, John McCormack, said.
“This support is fantastic, helping us to extend our campaign to so many people across the country and appeal to members of the public to support Daffodil Day – a day that is about supporting people affected by cancer in every community by supporting the work of the Irish Cancer Society,” he added.
Speaking of the partnership, Lia Bresnihan, Head of Digital Marketing, INM said “We are honoured to work with and support the Irish Cancer Society this year on what is a media first for us. Digitally we reach 9.7m people per month on Independent.ie and daily we reach 688,000 readers in the Irish Independent, we hope that by partnering with the Irish Cancer Society on such an important day for them our brands can have a positive impact on the donations that go to such a valuable cause.”
Daffodil Day is the biggest and longest-running fundraiser for the Irish Cancer Society. On Friday, March 11th, thousands of volunteers the length and breadth of the country will sell daffodil pins and flowers to support the work of the Society in its fight against the current cancer epidemic.
This year alone more than 40,000 people – 100 every day – will receive a cancer diagnosis in Ireland. Funds raised on Daffodil Day enable the Society to continue providing free and essential services, such as night nursing and patient travel, for those affected by cancer and also fund vital cancer research. Both the Irish Cancer Society and INM encourage you to support those in your community affected by cancer by supporting Daffodil Day 2016.
How to support Daffodil Day:
- Buy a daffodil from one of our volunteers in your community
- Donate online – www.cancer.ie
- Donate over the phone – CallSave 1850 60 60 60
- Text Daff to 50300 to donate €4*
*(The Irish Cancer Society will receive a minimum of €3.25. Service Provider: LIKECHARITY. Helpline: 076 6805278).