To coincide with Workplace Wellbeing Day, on Friday the 13th of April, Independent.ie launched their new podcast with Karl Henry, one of Ireland’s leading and most recognised personal trainers. Karl will host ‘The Real Health’, in association with laya healthcare, every Monday on Independent.ie. Karl is hoping his podcast will aim to motivate, empower, educate and inspire listeners to live a healthier and happier life.
The multi-platform sponsorship deal with laya healthcare will run for twenty episodes and include press, digital and social promotion of each episode as well as pre/post show stings and co-branding of all promotions to a health and wellbeing audience of 611,000 unique users each month on independent.ie (Adobe Analytics March 2018)
Selda Simsek, Sponsorship Manager with laya healthcare commented: “Following the success of our sponsorship of The Left Wing, we’re thrilled to come on board as sponsor of The Real Health podcast. As Ireland’s largest corporate health and wellbeing provider, Karl’s new podcast is the perfect fit for laya healthcare. Our mission is to empower people to live and feel better everyday, and The Real Health podcast will certainly get the conversation started on how we can all take better control of our physical and emotional wellbeing. The show has already climbed to the top of the podcast charts for health, and we wish Karl and his team all the best for the series ahead.”
Ronan Turner, Advertising Product & Business Development Manager, INM added: “Audio is a massive and growing platform for publishers like ourselves – with predictions that 50% of all search will be audio in just two years’ time. Our products for audio and video have been growing too; and Its great to have a brand like laya healthcare who understand the benefit of backing rising stars and rising formats such as the Real Health Podcast with Karl Henry. Currently ranking at number 1 in the charts.”
INM is home to ten podcasts including The Left Wing with Luke Fitzgerald (also in association with laya healthcare), The Throw In with Will Slattery, The Big Tech Show with Adrian Weckler and The Floating Voter boasting over half a million plays in 2018 alone.
The podcast will be released every Monday, click here for the latest episode: https://www.independent.ie/podcasts/the-real-health-podcast/