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INM Podcasts announce PodX: the Business of Podcasting in association with Independent.ie

by Carla Bass in Advertising, News, Press Releases

Advertising, News, Press Releases

INM Podcasts, in association with Independent.ie, are delighted to present PODX.

PODX is an exclusive event focused on the business of podcasting – the trends, statistics, platforms and where the future will take us. With a variety of speakers covering everything you need to know about podcasts, we would like to invite you to join us.

Taking place on September 19th, 2018 from 7:30am – 10:30am at The Academy, Pearse St. this is registration only event. There are a limited number of places available so if you would like to attend please RSVP to Carla Bass at cbass@independent.ie by September 13th.

Schedule:

07:30-08:30 Coffees, Networking & Registration

08:30 PodX Introduction from Louise Kelly

08:35-09:15 ‘Am I hearing right? Are podcasts the new radio?’

Keynote from Eric Nuzum, media consultant, former SVP Audible Original Content and VP Programming, NPR. One of America’s leading podcast producers and strategists, Eric Nuzum will give a talk on the podcast explosion in last few years, the stats behind it and why it’s happened as well key learnings in terms of what works and what audiences want.

09:15-09:45 Podcasting Measurement & Monetisation

A panel discussion with industry experts on metrics and measurement around podcasts, as well as insights from the commercial side on sponsorship, KPIs, ROIs.

  • Kevin Kent, Head of Marketing, Laya Healthcare
  • Steve Dempsey, INM
  • Mark Corrigan, Head of Client Strategy, Packed House and Chair of IAB Mobile and Audio Council
  • Sharon Taylor, CEO Omny Studio

09:45-10:05 ‘The Spotify of Journalism’

  • Gareth Hickey, Co-Founder and CEO, News Over Audio

10:05-10:45 The Future of Audio

A panel discussion looking at the future of audio beyond podcasts with insights into the rise of audio content and smart speakers.  How else will audio continue to dominate our personal and professional lives?

  • Taz Kelleher, Producer
  • Fergus Ryan, Wolfgang Digital
  • Eric Nuzum, media consultant, former SVP Audible Original Content and VP Programming, NPR
  • Darragh Rea, Director Edelman

10:45 Closing Remarks

Speakers:

Darragh Rea, Edelman Director

Darragh is a director of Edelman UK & I and leads the digital division in Dublin he specialises in integrating communications across digital media channels and has experience working across a variety of sectors including Food & Alcohol, FMCG, Tech, Public Sector, Entertainment and Financial Services. He has contributed articles to numerous media publications, judged industry awards and has spoken at conferences highlighting the importance of brand storytelling in a digital age. Darragh’s digital clients include Mars, Danone, Irish Distillers, Coca-Cola, Visa, Pfizer, SSE Airtricity, Doyle Collection, My Legacy, Roche and Abbvie. In his spare time he is on the board of Triathlon Ireland where he is helping to shape the future of one of Ireland’s fastest growing sports.

Eric Nuzum, media consultant, former SVP Audible Original Content and VP Programming, NPR

Eric Nuzum is a media consultant and creator of iconic podcasts. Over the past 12 years, he has made podcasts that routinely top the charts, appear in yearly “best of” lists, win awards, and generate hundreds of millions of downloads. He is considered a leading “go-to” creative strategist in audio, podcasting, radio, and spoken word entertainment who delivers fresh ideas, clear thinking, and innovative approaches to problem solving. He has lead the podcast and original content efforts at NPR, Audible (an Amazon company), and now as a consultant and independent podcast maker. Eric is currently writing the first published book on audio and podcasting creation, titled Think Like They Listen, for publication by Workman Publishing in 2019.

Fergus Ryan, Content Marketing Executive, Wolfgang Digital

Fergus Ryan has an in-depth knowledge of podcasts from both sides of the earbuds. As well and being an avid listener of the medium, in 2012 he began hosting, editing, producing, publishing podcasts and doing pretty much everything you need to do to get heard.  Prior to joining Wolfgang Digital, he produced a number of sports (MMA) podcasts and audio for some of the biggest media outlets in Ireland including Setanta Sport (now eir sport), independent.ie and 98FM (for the Now That’s What I Call Sport team).

Fiona Hodgins, Director, Edelman UK

Fiona is a director of Edelman UK & I and is a senior brand advisor whose job is to help agency clients solve business challenges and identify opportunities that grow brand relationship, reputation and revenue.  She a strategic communications specialist with an interest in super charging a brand’s storytelling capability using narrative, content and the right platforms to help stories travel further, with more audience intent.  She works with a diverse range of clients who operate in sectors such as FMCG, banking, hospitality, alcohol, retail and blue chip.  Naturally curious, she is an avid consumer of media in every format.

Gareth Hickey, Co-Founder and CEO, News Over Audio

Gareth Hickey is co-founder and CEO of News Over Audio (NOA) leading the finance, business development, and recruitment side. NOA allows time-sensitive consumers to become and stay informed with their favourite topics, no matter how busy their daily schedule. The Company aggregates, produces, and sells audio-journalism and works with some of the world’s leading publishers, including The Financial Times, Bloomberg, The Independent, Business Insider, and more. NOA has raised over €500,000 in two rounds of seed funding so far.

Kevin Kent, Head of Marketing, laya healthcare

Kevin is responsible for laya healthcare’s marketing strategy across all lines of business including advertising, media planning, corporate and consumer PR, brand management, research, sponsorship and digital. Kevin has also played key roles in the development and introduction of some of laya healthcare’s innovative offerings and benefits. His earliest podcast experience was back in 2005 listening to the Ricky Gervais podcast from the Guardian and belly laughing at the weekly Monkey Business segments.

Louise Kelly, Digital Business & Tech Editor, Independent.ie

Louise Kelly is the Digital Business and Tech Editor for Independent.ie, Ireland’s largest news website.  An experienced journalist and editor, she leads the digital business team working closely with news and channel editors whilst also developing innovative digital content solutions.

Mark Corrigan, Head of Client Strategy, Packed House

Mark is Head of Client Strategy for Packed House digital media advertising, Overseeing partnerships of all scales from a wide range of brands across Ireland’s leading digital platforms.  He is also chair of the IAB’s Mobile & Audio Council.

Sharon Taylor, CEO Omny Studio

Sharon Taylor is the Chief Executive Officer of Omny Studio – an advanced audio-on-demand platform built for enterprise audio publishers. With over a decade of leadership experience in the technology industry, at Omny Studio she drives awareness of podcasting around the globe – working with radio networks and podcasters to navigate and excel in the space.Steve Dempsey, Head of Product Management INM

Steve Dempsey, Head of Product Management INM

Steve Dempsey is the Head of Product Management at Independent News & Media. Aside from overseeing the strategic development of INM’s digital products, he also writes a weekly column on media and marketing for the Sunday Independent. He has over 15 year experience in a wide variety of media & communication roles. He is an award-winning copywriter and radio producer, and has also worked as digital strategist, in PR and political communications.

Taz Kelleher, Podcast Producer

Taz Kelleher is first and foremost a podcaster but also a graphic designer and presenter. Having honed her podcasting skills at the internationally respected Postloudness podcast network, situated in the Cards Against Humanity office in Chicago, she has returned to her home shores with a mission to bring podcasting to a wider Irish audience. As both a host of the critically acclaimed podcast In The Shower with Taz and Marcus, founding member of The Dublin Podcast Festival and network producer for the HeadStuff Podcast Network, Taz is closely involved with every stage of the process, from taking a podcast to pitch stage to helping the final product reach the audience it deserves.

There are a limited number of places available so if you would like to attend please RSVP to Carla Bass at cbass@independent.ie by September 13th.

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