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INM titles continue to dominate the Irish print sector

The latest ABC audit of newspaper sales in Ireland show that Independent News & Media titles continue to dominate the Irish newspaper market, topping the quality daily, quality Sunday and popular Sunday newspaper markets.

by Sasha Kinch in Journalism, News, Press Releases

Journalism, News, Press Releases

  • Irish Independent, Sunday Independent and Sunday World all top market sectors and increase market share
  • Over 1.2 million newspapers sold every week across all titles

According to ABC figures from January – June 2015, the Sunday Independent continues to be Ireland’s highest selling newspaper with 64.9% of the quality Sunday market share (213,549 copies), over twice that of its nearest competitor, the Sunday Times (82,748 copies). It also increased market share by 1.3% on 2014.

The Irish Independent leads in the quality daily newspaper market, accounting for 50% of all sales. (109,524 copies) compared to The Irish Times (76,194), and the Irish Examiner (33,198). The Irish Independent also grew market share in 2015 (0.7%).

The Herald is Ireland’s largest all day paper selling 48,133 copies of its morning and evening edition. It holds 18.7% of the daily popular market.

In the popular Sunday market, the Sunday World also continues to be the highest selling newspaper with sales of 178,867 per week, equalling 47.1% of all papers sold in the popular market each Sunday. It also grew market share in 2015 (0.2%).

The latest figures mean that the Irish Independent, Sunday Independent, Sunday World, and The Herald; Dublin’s favourite daily newspaper, achieve sales on average of 1,290,225 copies per week.

This is the first time INM has audited its digital editions. The combined Print and Digital edition sales of the Irish Independent is 110,325 and Sunday Independent is 214,409.

INM Editor-in-Chief Stephen Rae commented:

“Today’s ABC figures confirm how INM titles have performed very strongly in the daily and Sunday markets. It proves once again the connection our papers have with the Irish people. The Irish Independent now accounts for 50pc of the quality newspaper market during the week and the Sunday Independent accounts for 65pc of quality Sunday sales. In the Sunday market generally, our two titles the Sunday Independent and Sunday World command 55.4% of the total market.

“The Irish Independent exhibited its valued place in Irish society, selling more copies daily than the rest of the quality daily market – the Irish Times and the Irish Examiner – combined.”

Speaking on the figures, Karen Preston, Group Advertising Director said:

“These latest figures show clearly that INM’s titles offer an extensive reach to advertisers. With over 1.2 million copies purchased each week, INM titles have the ability to target more readers than any other news agency, creating a great opportunity for brands to connect with key demographics and target audiences on a daily and weekly basis across all our platforms.”

Geoff Lyons, Marketing Director, Independent News and Media said:

“Our passion at INM is our readers and we are steadfast in our focus on delivering the very best newspapers and magazines in the country for our customers. The latest ABC results are particularly pleasing as the numbers show that we have stretched our lead, and increased our share across the Irish Independent, Sunday Independent and Sunday World. These leading numbers are the result of our new and existing loyal readers choosing INM titles as their number one every day’.

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