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INM announce Allianz as sponsor of GAA podcast “The Throw In”

by Carla Bass in Advertising, Press Releases

Advertising, Press Releases

22 January 2018; 2018 marks tthe 26th season that Allianz has sponsored the Allianz Hurling Leagues, making it one of the longest sponsorships in Irish sport. Allianz and the GAA today announced the renewal of Allianz's partnership with GAAGO which will make over 50 live Allianz League matches available to global audiences. In attendance at the Allianz Hurling League 2018 launch at Croke Park in Dublin are Waterford manager Derek McGrath, Damien O Neill, Head of Marketing & Communication, Allianz, David Courtney, Galway Goalkeeper Colm Callanan, Sean McGrath CEO, Allianz, and Cork Manager John Meyler. Photo by Brendan Moran/Sportsfile *** NO REPRODUCTION FEE ***

Dublin, 25 January 2018: With a new GAA league season throwing in this week, our GAA podcast “The Throw In” returns with Allianz named as the new exclusive sponsor of the series. INM continues to lead the way in podcasts with a suite of 10 podcasts and “The Throw In” reaching over 30k plays per episode.

The multi-platform sponsorship deal will include pre/post show stings and co-branding of all promotions to a GAA audience of over 900k unique users per month on independent.ie. This audience peaked in September 2017 delivering 1.6million unique users and over 8 million page views in the GAA section alone.

Allianz, now in their 26th year sponsoring the Allianz Leagues are longtime supporters of the GAA.  Allianz’s support of Gaelic games goes beyond the Allianz Leagues, through their 23 year sponsorship of Allianz Cumann na mBunscol which promotes football and hurling in primary schools nationwide.

According to Damien O’Neill, Head of Marketing and Communications, Allianz: “We are delighted to partner with INM on the Throw-In podcast.  This is our first venture in podcasts, so we’re excited to see how we can reach and engage GAA fans in a way we haven’t before.”

Ronan Turner, Advertising Product & Business Development Manager, INM commented: “The INM team are delighted to partner with GAA heavyweights Allianz for this special league only version of the Throw-In Podcast.  Pulling together the very best GAA talent to deliver another season of excellent insight into the game will ensure our partner and listeners will have all angles covered.”

Having introduced a number of new podcasts to the market in 2017, INM has seen significant success in working with brands to deliver creative executions of its highly engaging content, picking up Gold for Creative Execution by a Media Owner in the 2017 Media Awards.

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