With Luke Fitzgerald returning for a second season of “The Left Wing”, laya healthcare will take over as sponsors of the popular rugby podcast series.
The multi-platform sponsorship deal was brokered by Carat and will include press, digital and social promotion of each episode as well as pre/post show stings and co-branding of all promotions to a rugby audience of 770k unique users.
Selda Simsek, Sponsorship Manager with laya healthcare commented: “We’re thrilled to be coming on board as sponsor of The Left Wing podcast. As the official Health & Wellness partner to Leinster Rugby, we’re excited about the rugby season ahead and we look forward to the lively banter and incisive analysis that’s become a hallmark of Luke and Will’s show.”
Ronan Turner, Advertising Product & Business Development Manager, INM added: “Over the past year; there has been a sharp increase and huge demand from our users for audio content; we have grown our stable to match this demand. The Left-wing has consistently been one of Independent.ie’s most successful shows so it’s wonderful to have a great sponsor such as laya healthcare to match“.
Having introduced a number of new podcasts to the market in 2017, INM has seen significant success in working with brands to deliver creative executions of its highly engaging content, picking up Gold for Creative Execution by a Media Owner in the 2017 Media Awards.