Despite recent challenges across the media industry, Ireland’s Leading Publisher, Independent News and Media is progressing at pace with its “all Ireland” digital strategy designed to build a solid foundation for the future success of publishing. The latest advances are being made on the commercial side of the business with the launch of their new “Digital Innovation Team”. The team will push the boundaries of creative, impactful and market leading digital advertising across the island of Ireland with a key focus on the areas of advertising operations, ad tech, video production, digital creative, insights and product development.
Speaking about the new strategy and team, Brian Sheehan, Head of Digital Innovation & Strategy said: ‘’I feel fortunate to lead a very talented team across the island of Ireland as we look to evolve the digital strategy of INM. 2020 has been a very difficult time for the media industry. It is our goal to provide market leading products which will excite advertisers and truly justify every euro spent during this challenging period. We hope to create the best digital team on the island of Ireland and have recently made strong hires including Hughie Devine from News Ireland working on programmatic partnerships, Matt Malone from Maximum media working on digital creative plus Solomon Paul from Concentrix and Patrick McConnell from Deloitte working on data mining & insights’’
Focused on improving the ad tech and digital performance, Chris Gordon, Head of Digital Ad Operations & Programmatic commented: “From the first impression to the last impression our Ad Ops Team fully manages campaigns to the highest standards in order to deliver strong results but more importantly great returns on investment. Whether your campaign be a standard campaign or programmatic we believe we have the knowledge and tools to be the best in class and can truly offer a premium service across our Network of sites.”
Trust and transparency on our audience data have always been an integral part of advertising solutions at INM but the new team are stepping things up with the appointment of Connor Diamond as Head of Digital Insights “It’s important for us to be able to offer a best in class product to our advertisers whether through premium or programmatic channels. Using insights to refine our strategy as well being a key component of our product suite is a significant step for INM. The team have been working hard to ensure that we have the best technology in place to help drive our vision. The Digital Innovation Team are excited to launch new products in 2020 including ‘Programmatic Plus’ which will offer the highest quality performance and the most sophisticated targeting capabilities amongst publishers.”
2020 has been an exciting year for INM as we went to market with our digital first strategy. Speaking on behalf of INM’s successes, Karen Preston, Group Advertising Director says ”Our business has seen incredible success with our digital first strategy with almost 30,000 paying subscribers since we launched paid for content for Independent.ie in February and Belfast Telegraph.co.uk in May followed by the launch of our regional e-papers. We couldn’t have asked for a better start in securing a solid future for the commercial success of all our titles. As we move forward on INM’s digital roadmap, I am delighted to unveil our Digital Innovation Team as our first commercial step towards a bright future for creative, impactful and market leading advertising solutions from some of Ireland’s favourite newsbrands.”
Stay up to date on the latest developments from INM and the new Digital Innovation Team by following INM on LinkedIn at @IndependentNewsandMedia