This latest iOS App release, places Independent.ie as the first news publisher to support the Apple Watch. This further reflects the news publisher’s continued commitment to evolve its mobile offering to readers.
The Apple Watch app has three key components, each of which are supported on the Independent.ie app:
- Glance screen is the ability to quickly view “The Latest” from Independent.ie
- Direct access to top 10 stories in a card format, each story features headline, image and a summary paragraph. The story can be bookmarked or clicked on to read in full, on the reader’s iPhone.
- Breaking news notifications will appear on the Watch, they can be bookmarked or clicked on to open automatically on the reader’s iPhone.
Lia Bresnihan, Head of Digital Marketing, Independent News & Media said:
“The new Apple Watch app shows our commitment to mobile innovation, and our goal to deliver our award-winning content in a way that is most relevant to our readers. Our digital audience expect to be able to access breaking news from all their devices.”
Independent.ie has recently re-launched both its iOS and Android Apps, resulting in a growth in App traffic in excess of 60% over the past 5 months. Both Apps now offer support for features such as breaking news notifications, video content, bookmarking and the ability to set up a “Favourites” section.
The app was developed internally over a four week period by a cross-functional team including representatives from Design, Editorial, Development and Product Management.