Excellent Example of Branded Hub Page
Discover Ireland Hub page on Independent.ie
by Mitchell O'Gorman in Advertising, Case Study
We are currently working on a hub for DiscoverIreland.ie; to bring the #thisisLIVING messaging alive and to engage at a deeper level with our audience.
Discover Ireland Hub Page
In addition to creating brilliant native content for DiscoverIreland.ie, which included a recent piece on Adventure Tourism and Gaelforce North, we have incorporated a couple of innovative formats to increase audience interaction with the brand.
First, we have created an iMag that sits on the hub and promotes DiscoverIreland.ie member special offers in a rich-media, interactive format. This can be downloaded here via a marketing tile with permanent placement on the hub. The iMag averages over 6 pages per session, really engaging with our audience.
We have also introduced a wonderfully engaging UGC idea to the hub – the #thisisLIVING gallery. Leveraging Tapastreet software, we have been able to create a gallery documenting people’s holidays in Ireland as shared on their Instagram and Twitter feeds using #thisisLIVING. Receiving over 20 images per day, we have been able to curate the photos that really bring summer in Ireland to life.
Discover Ireland Tapastreet
This digital-only campaign also incorporates competitions and rich-media digital ad formats to drive traffic to the hub and ensure INM deliver a high quality, engaging campaign in partnership with Failte Ireland.