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Excellent Example of Branded Hub Page

Discover Ireland Hub page on Independent.ie

by Mitchell O'Gorman in Advertising, Case Study

Advertising, Case Study

We are currently working on a hub for DiscoverIreland.ie; to bring the #thisisLIVING messaging alive and to engage at a deeper level with our audience.

Discover Ireland Hub Page


In addition to creating brilliant native content for DiscoverIreland.ie, which included a recent piece on Adventure Tourism and Gaelforce North, we have incorporated a couple of innovative formats to increase audience interaction with the brand.

First, we have created an iMag that sits on the hub and promotes DiscoverIreland.ie member special offers in a rich-media, interactive format. This can be downloaded here via a marketing tile with permanent placement on the hub. The iMag averages over 6 pages per session, really engaging with our audience.

We have also introduced a wonderfully engaging UGC idea to the hub – the #thisisLIVING gallery. Leveraging Tapastreet software, we have been able to create a gallery documenting people’s holidays in Ireland as shared on their Instagram and Twitter feeds using #thisisLIVING. Receiving over 20 images per day, we have been able to curate the photos that really bring summer in Ireland to life.

Discover Ireland Tapastreet

 

This digital-only campaign also incorporates competitions and rich-media digital ad formats to drive traffic to the hub and ensure INM deliver a high quality, engaging campaign in partnership with Failte Ireland.

Discover Ireland Display Ads

Mitchell O'Gorman

Mitchell O'Gorman

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