The Marketing Lab - Facebook Ad Management Tools
The Marketing Lab compares Ad Espresso and Qwaya with Facebook’s Power Editor (PE).
Podcasting: The Netflix of Radio?
What tools should you use for podcasting? In the latest session from The Marketing Lab, we tried and tested a number of podcasting tools so you don’t have to!
by Chris Gordon in Advertising
My 10 years working in Digital Advertising Operations
If I told you I always wanted to work in Digital Ad Ops I would be lying, Ad Ops didn’t exist when I was growing up. 2016 will mark my 10th year working in the industry for Independent News & Media and I can still remember the first ad I trafficked!
Guerilla Marketing with a Pink Ladyball
Could the #Ladyball campaign be the best guerilla marketing campaign of 2016?
by Steve Dempsey in Advertising
Going native needs rules of engagement
Steve Dempsey analyses the changes in Native Advertising and the call for increased regulation.
Top 5 Christmas Ads 2015
Sasha Kinch reviews her top 5 favourite Christmas Ads of the year. Which one is your favourite?
by in Advertising
Online Advertising: What’s the point?
“Many a small thing has been made large by the right kind of advertising”
Infograph: Digital Adspend for H1 2015
Digital Adspend grows by 25% in the first half of 2015 to a landmark high of €162m
The Future of Digital Advertising
Mitchell O'Gorman, Campaigns Manager at Independent News and Media, explores three trends that will shape the future of digital advertising.