Independent News and Media (INM) are proud to announce a new partnership with Bord Gáis Energy that will include the exclusive sponsorship of GAA podcast, The Throw In, which brings readers the best GAA Championship insight and analysis, from the award winning team at Independent.ie.
The innovative deal will see Bord Gáis Energy become the exclusive sponsor of the weekly podcast for the duration of the 2019 GAA championship season as well as prominent cross-platform presence across the Irish Independent, the Sunday Independent and Independent.ie’s GAA section. The partnership will also produce an original native editorial series on Independent.ie that is designed to inspire debate and conversation among GAA fans. This will be complimented by a print execution across the Irish Independent and Sunday Independent. In addition, there will be four branded events held across Ireland at the height of the championship season, with INM’s top GAA correspondents and former legends of hurling and football discussing the biggest matches and talking points across both codes. Given The Throw In’s strong association with hurling, it’s fitting that Bord Gáis Energy will also have 100pc SOV over Independent.ie’s hurling section for the duration of the championship.
“At Bord Gáis Energy we know how loved hurling is in our customer’s communities and by fans right across the country. Partnering with ‘The Throw In’ provides us with even more opportunities to offer our customers unmissable experiences through the Bord Gáis Energy Rewards Club and bring them closer to the action throughout the Championship.” Says Sorcha Fennell Sheehan, Sponsorship Programme Manager, with Bord Gáis Energy.
Gavin McGuinness, Business Director at Mindshare added: “We are really excited about Bord Gáis Energy’s sponsorship of “The Throw In” and we’re looking forward to building out the partnership on various INM channels over the summer.”
“I’m delighted to have such a reputable sponsor of the GAA community come into partnership with INM and exclusively sponsor The Throw in for the 2019 GAA championship,” says Gareth Geoghegan, Account Director with INM. “We designed a cross media package for Bord Gáis Energy that not only showcases INM’s strengths across print, digital, audio and events but effectively addresses Bord Gáis Energy’s objectives throughout the GAA championship season. “By having Bord Gáis Energy come on board as a partner highlights the exceptional work our editorial and commercial teams have been producing in recent years across GAA and cements INM as a market leader in this sporting field.”
The partnership brings together Bord Gáis Energy’s passion and support for the GAA with INM’s long history of providing expert coverage of the game. This can only benefit the fans by helping them to get closer to the game and by bringing them more great coverage and in-depth analysis of this year’s championship action.
INM is home to six podcasts including The Left Wing with Luke Fitzgerald, The Big Tech Show with Adrian Weckler in association with Magnet Networks, The Floating Voter and The Real Health Podcast with Karl Henry in association with laya healthcare with over one million listens to date. Contact firstname.lastname@example.org for more advertising opportunities with INM’s suite of Podcasts.