SUBWAY recently ran a ‘Train with Tommy Competition’ across INM. The competition allowed rugby teams, schools and tag rugby teams the chance to win €1,000 for their club and a training session with Irish International rugby player Tommy Bowe.
This multi-platform campaign was driven through native content, display advertising, print advertising and a strong social strategy. The competition attracted entries from over 100 rugby teams across Ireland. In addition to running on Independent.ie, this campaign ran across our regional titles online and The Herald newspaper.
By using the right advertising placements, we ensured we reached SUBWAY’s target audience.
INM created all of the display assets for this campaign.
Independent Sport (Rugby Section) Takeover
Advertising on The Corkman
Advertising on WexfordPeople.ie
Advertising on Herald.ie
Native content on Independent.ie (including video which our campaign team created in house)
Full Page Print Advert in The Independent
Social Posts (on Independent Sport and Independent.ie)