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  • 10.1 million Unique Users
  • 87 million Page Impressions
  • 120 stories Every Day
We make media
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INM News

We provide breaking news stories and in depth coverage that people rely on to keep up-to-date with what is going on in Ireland and abroad. The Irish Independent is Ireland’s biggest selling and best read daily newspaper, edited by Fionan Sheahan, featuring journalists such as Charlie Weston, Tony Ward, Lise Hand and Tom Molloy. The Sunday Independent is the biggest-selling and most widely read Irish newspaper topping both the Sunday and daily markets. Our coverage is authoritative, comprehensive and trusted. We deliver breaking news, comment and analysis across Ireland’s number one news website, Independent.ie, and our market-leading regional titles. And we do this 24 hours a day, every day. Our news cycle never stops.

Print Figures

  • 1.61 million reach
  • 937,000 main shoppers

Digital Figures

  • 24.2 million global reach
  • 18 million Irish reach

INM Business

Our in-depth analysis and reporting covers finance, technology, property, enterprise, media and farming. We host Ireland’s most comprehensive and authoritative business news and features. We bring you up-to-the-minute insights from experts such as Tom Molloy, Nick Webb and Charlie Weston. In print and online, INM Business gives you insights into the market at home and abroad.

Print Figures

  • 280,000 reach
  • 179,200 main shoppers

Digital Figures

  • 3.6 million global reach
  • 2.6 million Irish reach

INM Sport

We’re renowned for the sheer variety of our sports coverage by our esteemed journalists Richard Forristal and Martin Breheny and well – known characters George Hook, Neil Frances and Tony Ward. Our sports content is tailored to the needs of sports enthusiasts nationwide. From Premier League, to schools soccer, from Leinster Rugby to G.A.A., we bring live coverage straight into our audience’s homes. Via multiple platforms, on the go or at home, we’ve made access so easy that there’s never an excuse to miss that all-important goal. If you want results, you’ll want INM Sport.

Print Figures

  • 1.5 million reach
  • 971,500 main shoppers

Digital Figures

  • 6.8 million global reach
  • 4.3 million Irish reach

INM Entertainment

As host to Ireland’s most in-the-know showbiz reports and entertainment stories, we bring you all the latest on movies, music and games from the best entertainment writers, Barry Egan, Ian O’Doherty and Kirsty Blake Knox. Plus the hottest news, reviews, interviews and listings. With Dubliner’s Diary, Theatre and Arts, and what’s trending this minute, we have everyone’s entertainment needs covered.

Print Figures

  • 1.45 million reach
  • 988,040 main shoppers

Digital Figures

  • 4.1 million global reach
  • 2.9 million Irish reach

INM Life & Style

Everything is covered in style across our supplements Life, Living and Weekend, as well as in the daily paper itself. Life is about the good things we enjoy – food, family, relationships, cars, homes and health. Our Style team, with Bairbre Power and Caitlin McBride, delivers front-row V.I.P. access to the world of fashion and beauty, so our audience always has their finger firmly on the pulse. If you want to be kept up-to-date on all the latest Irish and international celebrity news and gossip, we’re your lifestyle go to.

Print Figures

  • 1.5 million reach
  • 1 million main shoppers

Life Digital Figures

  • 4 million global reach
  • 3 million Irish reach

INM Travel

Your first port of call for insightful content on travel destinations at home and abroad. Pól Ó’Conghaile, our Travel Editor and Irish Travel Writer of the Year, inspires readers with his compelling articles and honest reviews. His weekly updates and live blogs give our audience a unique experience, and a platform where they can engage directly with us. Now you can go beyond the stories – and book your holiday on Independent Travel. Whether you want winter sun, a city break or a summer holiday, wherever you want to go, it’s all right here.

Print Figures

  • 1.2 million readers per day
  • 810,000 main shoppers

Digital Figures

  • 896,351 global reach
  • 635,023 Irish reach

INM Mobile

Any time, anywhere, always on. With our unique content we reach audiences at every point during their day.

Android App Demographic

  • 55,000 active users

iPhone App Demographic

  • 116,000 active users

Targeting

We make precision targeting for online campaigns into a science, giving you the ability to go as broad or as specific as you need.

Every section of our site is tagged to serve ads, allowing you to target per vertical and per format within that vertical. With article IDs we can serve ads to a specific story, or exclude them from irrelevant content. Our editorial CMS can generate the most popular and relevant keywords within articles and across topics, so we can target your campaign exactly as you want.

Because we can group users around specified criteria, we can target your campaign based on the previous behaviour of the people you want to reach. For example we could target a car enthusiast on our homepage based on their previous visits. We can tell that they spent most of their time reading about motoring; they searched for keywords such as “BMW”, ”Mercedes” and “Audi”; and they visited the motoring section six times in the previous fortnight.

Our capabilities are ever more sophisticated, to ensure your campaign hits the right target at the right time.

Reporting

How do you know your campaign is working? We make it our business to give you the results in minute detail. To do this we use DFP Premium, one of the industry’s most popular ad servers. Here’s how it works:

  1. First we give you top-line information on impressions, clicks and click-through rates across the campaign.
  2. We then break this down against each vertical, and the formats the campaign used. We show you how many unique users your campaign reached overall, and which platform they used – desktop, mobile or video.
  3. With post-click reporting you get to see what happened next – activity up to 28 days after the user clicked on the ad. How many conversions were made?
  4. We monitor each campaign daily to see how well it’s doing in each vertical and what the best-performing content is. Our dashboard lets us see the pace of delivery, allowing for adjustments when necessary, to enhance the performance of your campaign.
  5. As articles are generated all the time, we are constantly targeting your campaign on the go, to relevant and directly related news stories. This approach maximises your campaign so it always appears where it will work hardest for your brand.
  6. With geo-targeting we can be even more precise in our reporting, breaking results down to a particular city or postcode. Can we tell you how your campaign is doing in Dublin 7, or in Cork, or anywhere else? Yes we can.