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Audiences and Insights

Click here to download our 2019 Media Pack

Click here for The Book of Evidence, our econometrics study which studies the effectiveness of print advertising as part of your media mix.


INM News

We provide breaking news stories and in depth coverage that people rely on to keep up-to-date with what is going on in Ireland and abroad. The Irish Independent is Ireland’s biggest selling and best read daily newspaper, edited by Fionan Sheahan, featuring journalists such as Charlie Weston, Tony Ward, Lise Hand and Tom Molloy. The Sunday Independent is the biggest-selling and most widely read Irish newspaper topping both the Sunday and daily markets. Our coverage is authoritative, comprehensive and trusted. We deliver breaking news, comment and analysis across Ireland’s number one news website,, and our market-leading regional titles. And we do this 24 hours a day, every day. Our news cycle never stops.

Print Figures

  • 1.61 million reach
  • 937,000 main shoppers

Digital Figures

  • 24.2 million global reach
  • 18 million Irish reach

INM Business

Our in-depth analysis and reporting covers finance, technology, property, enterprise, media and farming. We host Ireland’s most comprehensive and authoritative business news and features. We bring you up-to-the-minute insights from experts. In print and online, INM Business gives you insights into the market at home and abroad.

Print Figures

  • 280,000 reach
  • 179,200 main shoppers

Digital Figures

  • 3.6 million global reach
  • 2.6 million Irish reach

INM Sport

We’re renowned for the sheer variety of our sports coverage by our esteemed journalists Richard Forristal and Martin Breheny and well – known characters George Hook, Neil Frances and Tony Ward. Our sports content is tailored to the needs of sports enthusiasts nationwide. From Premier League, to schools soccer, from Leinster Rugby to G.A.A., we bring live coverage straight into our audience’s homes. Via multiple platforms, on the go or at home, we’ve made access so easy that there’s never an excuse to miss that all-important goal. If you want results, you’ll want INM Sport.

Print Figures

  • 1.5 million reach
  • 971,500 main shoppers

Digital Figures

  • 6.8 million global reach
  • 4.3 million Irish reach

INM Entertainment

As host to Ireland’s most in-the-know showbiz reports and entertainment stories, we bring you all the latest on movies, music and games from the best entertainment writers, Barry Egan, Ian O’Doherty and Kirsty Blake Knox. Plus the hottest news, reviews, interviews and listings. With Dubliner’s Diary, Theatre and Arts, and what’s trending this minute, we have everyone’s entertainment needs covered.

Print Figures

  • 1.45 million reach
  • 988,040 main shoppers

Digital Figures

  • 4.1 million global reach
  • 2.9 million Irish reach

INM Life & Style

Everything is covered in style across our supplements Life, Living and Weekend, as well as in the daily paper itself. Life is about the good things we enjoy – food, family, relationships, cars, homes and health. Our Style team, with Bairbre Power and Caitlin McBride, delivers front-row V.I.P. access to the world of fashion and beauty, so our audience always has their finger firmly on the pulse. If you want to be kept up-to-date on all the latest Irish and international celebrity news and gossip, we’re your lifestyle go to.

Print Figures

  • 1.5 million reach
  • 1 million main shoppers

Life Digital Figures

  • 4 million global reach
  • 3 million Irish reach

INM Travel

Your first port of call for insightful content on travel destinations at home and abroad. Pól Ó’Conghaile, our Travel Editor and Irish Travel Writer of the Year, inspires readers with his compelling articles and honest reviews. His weekly updates and live blogs give our audience a unique experience, and a platform where they can engage directly with us. Now you can go beyond the stories – and book your holiday on Independent Travel. Whether you want winter sun, a city break or a summer holiday, wherever you want to go, it’s all right here.

Print Figures

  • 1.2 million readers per day
  • 810,000 main shoppers

Digital Figures

  • 896,351 global reach
  • 635,023 Irish reach

INM Mobile

Any time, anywhere, always on. With our unique content we reach audiences at every point during their day.

Android App Demographic

  • 55,000 active users

iPhone App Demographic

  • 116,000 active users