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Print Specs

 

SPECIFICATION FOR THE SUPPLY OF COLOUR/MONO ADVERTS IN DIGITAL FORMAT, DIRECT TO INDEPENDENT NEWSPAPERS/ PRODUCTION HOUSE

This specification provides guidelines for the establishment of good working practices in the creation of advertisements to be supplied to Independent News & Media. By following these procedures, the full benefit of supplying in digital format – optimum quality of reproduction and maximum efficiency for the advertiser in the timing and cost of delivery of advertisements -can be achieved. Should you require any further information, advice or assistance regarding the digital supply of advertising, please contact one of our staff listed. This specification relates to the supply of colour advertising materials in digital format for the following publications: Irish Independent, Sunday Independent, Farming Independent Property Independent, The Herald and all relevant supplements.

 

DIGITAL COLOUR/MONO ADVERTS DIRECT TO INDEPENDENT NEWSPAPERS

Colour files will be accepted directly through the Adsend service to Independent Newspapers:

Adsend support/ Mediainc Contact Dave O’Reilly;

Call: +353(87)246 0128 | Email: info@mediainc.ie

 

DIGITAL COLOUR/ MONO ADVERTS – DIRECT TO NOMINATED PRODUCTION HOUSE

Independent Newspapers will accept colour advertising either directly through Adsend or through any nominated gateway using Adsend.

 

TYPEFACES

  • We recommend the use of Sans Serif typefaces for clarity
  • Fine serif typefaces should be avoide
  • For clarity and legibility, we recommend 12 point type or larger.

REVERSE TYPE

  • Due to the nature of the newspaper printing process, the minimum point size for reverse out text in colour is 14 point
  • Fine serif typefaces should be avoided in reverses. Fonts with fine lines tend tofill in with ink during the printing process especially when using colour
  • Reverse out text using colour should not be of more than 2 colours.
  • We do not recommend reversing type out of 4-colour

GRAPHIC FILE FORMAT (COLOUR)

  • Scan Resolution: 200dpi
  • CMYK images, All separated elements within the file should have a total ink weight of no more than 240
  • Images should be saved with no embedded profile
  • Spot colours must be converted to process in InDesign/Illustrator for linework
  • 4-colour black is unacceptable. Colour can shift misregistration occurs.

 

PAGE SIZE AREA AND COLUMN MEASURES

Page Type Area – Broadsheet (8 column page) 340mm x 530mm –

Irish/Sunday Independent

Tabloid (6 column page) 255mm x 330mm –

The Herald/Independent

Column Measures

1 column 40mm

2 column 83mm

3 column 126mm

4 column 169mm

5 column 212mm

6 column 255mm

7 column 298mm

8 column 340mm

OPERATIONS MANAGER PRINT ADVERTISING

Declan Maguire

Tel: +353 1 705 5841

Mobile: +353 87 929 0232

Email: dmaguire@inmsales.ie

 

PRODUCTION SUPERVISOR PRINT ADVERTISING

Eleanor Horan

Tel: +353 1 705 5882

Mobile: +353 86 804 9081

Email: ehoran@inmsales.ie

 

NOMINATED PRODUCTION HOUSE:

TYPEFORM REPRO

Tel: + 353 1 855 3855

Contact: Derek Skehan

Email: dereks@typeform.ie

All queries regarding to colour digital files should be made to

Independent House 27-32 Talbot Street, Dublin 1