Native advertising is defined as paid-for content that is relevant to the consumer experience, it is integrated into the surrounding content and is not interruptive – as defined by the Interactive Advertising Bureau of Ireland (IAB).
We offer a range of native advertising options including native articles, multimedia native articles and sponsored features. Our dedicated Native Editor, Hugo McCafferty will work with you and your brand to create content that aligns with your brand’s advertising campaign and goals.
We have a new multimedia native format which is the first of its kind in the Irish market. It is available cross-platform and takes all brand story-telling elements and elevates them to a richer more engaging experience.
The interactive features and experiential nature of the format ensures that people not only read the content from start to finish, but actively engage with the content and identify with the brand.
See examples here.