Advertising Formats
Desktop
- Standard formats: 160×600, 300×250, 300×600, 728×90, 970×250
- Rich Media formats with standard sizes
Programmatic Offering
Programmatic Advertising is the purchase and sale of display advertising space in real time and through an automated bidding system.
Independent News and Media offers an array of advertising space available throughout several publications, such as Independent.ie, Herald.ie and other regional sites.
Programmatic Channels and Reach Per Device
Independent.ie
- Desktop: 2,718,364
- Mobile: 4,915,813
- Tablet: 1,148,856
Herald.ie
- Desktop: 126,211
- Mobile: 165,617
- Tablet: 42,851
Audience Overview
- Independent.ie
- IE: 4,505,800
- Globally: 8,634,877
- Herald.ie
- IE: 247,907
- Globally: 287,012
Main Verticals
- Independent.ie
- News: 3,982,722
- Business: 975,935
- Sport: 1,909,424
- Life: 1,404,903
- Style: 1,376,706
- Entertainment: 1,352,869
*Unique users per month / Updated May 2016 / Source: Google Analytics
Video
- Pre-roll and post-roll video: 620×345 or Ratio 4:3 Mobile Web
- Outstream video: 620×345 or Ratio 4:3 Mobile Web
Mobile Web
- Mobile banner: 320×50
- Mobile MPU: 300×250
Mobile App
- Mobile banner: 320×50
- Mobile MPU: 300×250
- Mobile interstitial: 320×480
Targeting Options
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- Ad size
- Placement – Publisher, section, article…
- Geography
- Date and time
- Delivery speed
- Device, browser and operating system
- Internet connection, provider and user domain
- 1st Party/3rd Audience Segments
Programmatic SSP Partners
Deal Offerings