Chris Gordon
Head of Digital Ad Operations and Progammatic
As Ireland’s leading publisher we can make your brand part of the conversation with the audiences that matter to you, using our range of targeting options. We utilise our Data Management Platform to offer Agencies and Advertisers the ability to create and execute campaigns which directly reach their target audience, serving the right message at the right time for a relevant user. From there we can accurately target display, video and native campaigns across the INM network. Valuable insights into consumer behaviour collated from the DMP are key in creating and enhancing future plans, as well as having the ability to reach a wider audience through lookalikes that the DMP has to offer.
Source BlueKai
Head of Digital Ad Operations and Progammatic