MPU
Features
- Non-expandable 300×250 creative
- Can contain video, multiple exits, slides and other Rich Media functionalities
INM’s average click-through rate: 0,81%
INM’s average viewability rate: 75%
Skyscraper
Features
- Non-expandable 120×600 or 160×600 creative
- Can contain video, multiple exits, slides and other Rich Media functionalities
INM’s average click-through rate: 0,08%
INM’s average viewability rate: 54%
Half Page
Features
- Non-expandable 300×600 creative
- Can contain video, multiple exits, slides and other Rich Media functionalities
INM’s average click-through rate: 0,26%
INM’s average viewability rate: 74%
Leaderboard
Features
- Non-expandable 728×90 creative
- Can contain video, multiple exits, slides and other Rich Media functionalities
INM’s average click-through rate: 0,07%
INM’s average viewability rate: 62%
Billboard
Features
- Non-expandable 970×250 creative
- Can contain video, multiple exits, slides and other Rich Media functionalities
INM’s average click-through rate: 0,25%
INM’s average viewability rate: 66%
Cascade
Features
- Billboard that expands twice on click
- By clicking, collapses and goes back to its original billboard size
- Can contain video, multiple exits, slides and other Rich Media functionalities
INM’s average viewability rate: 68%
Pre-roll and Post-roll
Features
- Video ad playing before and after a video
- 30 seconds max. duration
- Can contain multiple exits such as exit URL, social buttons, etc..
- Can contain video, multiple exits, slides and other Rich Media functionalities
Average click-through rate: 5,85%
Average completion rate: 82%
Average viewability rate: 90%
Outstream
Features
- Video ad that plays in between article text
- 90 seconds max. duration
- Can contain multiple exits such as exit URL, social buttons, etc.
Average click-through rate: 0.97%
Average completion rate: 61%
Average viewability rate: 88%
Interstitial
Features
- 320×480 creative floating on top of the app content
- By clicking on it, closes and disappears
- Can contain video, multiple exits, slides and other Rich Media functionalities
INM’s average click-through rate: 4,48%
INM’s average viewability rate: 96%
Mobile Banner
Features
- Non-expandable 300×50 creative
- Can contain video, multiple exits, slides and other Rich Media functionalities
INM’s average click-through rate: 0,19%
INM’s average viewability rate: 80%
Mobile MPU
Features
- Non-expandable 300×250 creative
- Can contain video, multiple exits, slides and other Rich Media functionalities
INM’s average click-through rate: 0,91%
INM’s average viewability rate: 90%